Wicked Sensual Care to Debut 'Wicked Hybrid' at ANME Show

BURBANK — Wicked Sensual Care will debut its new Wicked Hybrid personal lubricant at the Adult Novelty Manufacturers Expo (ANME) Founders Show, to be held from this Sun., Jul. 17 through Tues., Jul. 19 at the Marriott Airport Burbank Hotel in Burbank, Calif. Wicked Hybrid is described by Wicked Sensual Care as a product that blends “the richness of silicone with the benefits of water-based lubricants.” 

“We’re very pleased to debut the newest WSC formula: our Wicked Hybrid,” said Wicked Sensual Care Marketing Director Cassie Pendleton. “We are truly combining the best of both worlds by creating a fusion formula that gives the feel of a rich-bodied silicone while offering the functionality of a water-based lubricant.”

Wicked Sensual Care said, “Latex and toy-friendly, Wicked Hybrid is the ideal choice for all types of play. It features seaweed and olive leaf extracts that offer peak performance while it also protects and satisfies, bringing added peace of mind.”

Wicked Hybrid will be available in stores and online on Aug. 15. Media members and industry professionals are invited to visit the Wicked Sensual Care team for product education and samples at Booths #114 and #115 at the ANME Show.

The Marriott Airport Burbank Hotel is located at 2500 N. Hollywood Wy.

Wicked Sensual Care offers a collection of lubricants for men and women, as detailed on WickedSensualCare.com. These include the Aqua Collection’s water-based lubricants, the Ultra Collection’s silicone-based lubricants, and Specialty Products, which includes enhancement products and toy cleaners. 

Wicked Sensual Care was recently named “Lube of the Year” for SluttyGirlProblems.com’s “The Best & Worst Sex Toys” list, which can be seen at this link.

“Wicked Hybrid is the result of what we always do here at Wicked, and that’s find ways to innovate while we formulate,” Pendleton said. “Wicked Hybrid is sure to become people’s ‘don’t leave home without it’ lubricant.”

For more information on Wicked Sensual Care, follow them on Twitter or Facebook.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Unveils 3 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced three new styles from its Noir Handmade line.

A Look at the Growing Business of Artificial Companions Powered by AI, Advanced Materials

Step into any adult expo or consumer forum thread today and the evidence is unmistakable: the sex doll category is in the middle of a full-scale transformation.

Orion Debuts 'Masturbator 09' From 'WYNE' Collection

Orion Wholesale has introduced Masturbator 09 from its What You Never Expected (WYNE) line.

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Show More